Various Logo Designs
Building Beyond
Constructing a new mission-focused brand from the ground up
Give Back, a public charity, was linked to Beyond as its beneficiary and controlling stockholder. Customers' transactions with Beyond directly supported Give Back's mission to fund college tuition for underprivileged students across the country.
Both brands were stylistically linked with coordinating logos, color pallets, and messaging.
Starting from Scratch
I led the in-house marketing team for Get Beyond, a mission-focused payments company. My team and I built the brand—including a large supply of creative assets—in a very short time. The company grew to 10,000 customers within three years, and in 2022, was named to Inc.’s 5000 “fastest growing companies” list.
Transforming Heartland
Fortune 1000 company rebrand preceded $4.3 billion acquisition.
Turning industry norms upside down
As Senior Director of Marketing, I led the creation of video marketing content for Heartland. Aiming to attract Millennial audiences during the rebrand, I infused personality and relatability into the ads, resulting in some of the company’s most engaging content.
