From the ground up: building Beyond
From 2016-2019, I led a multidisciplinary in-house marketing team that built the Beyond brand. At the time, Beyond was a startup in the financial transactions industry with huge Pre-IPO aspirations, and I was one of the first few dozen or so employees. It’s a bit misleading to post some of these images on my personal website, since the nature of this role was so highly collaborative. I had such a great team of designers, strategists, programmers, writers, and marketing experts, and we saw the company grow into a major player in the payments space. In 2022, the company was named to Inc.’s 5000 “fastest growing companies” list.
Beyond by the numbers
12,000+
Unique monthly website users acquired in first 6 months of launch.
100+
Top ten ranked Google keywords with 30% of web traffic coming from organic search.
7.9%
Engagement rate across social channels, 2% higher than top competitor at the time.
Marketing for a mission
Since inception, Beyond was tied to a cause-based mission and linked to the nonprofit organization Give Something Back, which helped underprivileged students afford college. Here are a couple documentary-style videos I produced and edited for the charity while serving as Creative Director.